If your website, proposals, and social accounts look like different businesses, customers may question whether they are dealing with the same company. Start with the most visible items rather than changing everything at once.
What may be happening
Gather current logos, typefaces, colors, tone, and contact details. Identify outdated versions and files staff improvise because originals are unavailable.
What to change first
- Define a primary logo and variants for light backgrounds, dark backgrounds, and small spaces.
- Document colors, typefaces, and usage examples with files accessible to the team.
- Update frequent touchpoints first and remove outdated versions from shared templates.
An example to adapt
Example: a proposal sent through WhatsApp should use the same business name and details as the website. A clear template prevents every team member designing from scratch.
How to check progress
Check consistency across a sample of posts, proposals, and documents. Record where incorrect versions still appear.
Questions about this problem
Do I need a new logo?
Not necessarily. Sometimes missing files and usage rules are the problem rather than the current symbol.
Your review checklist
Check what you have reviewed. This list is kept only while this page stays open.
How we can help
At Community Noguer, we connect pages, content, and follow-up around what your team needs.
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